Candid Commerce | The Swell Score

The Swell Score

Customer Journey Review:

Signup Forms:

• Popups only show once.

• No data collected in forms.

• Requires SMS.

Product Pages:

• Makes people click into a new tab to understand the product's return policy. Put all the information people need to start a purchase right on the product page for a better customer journey.

• No graphics that show rather than explain where applicable.

Improvements:

• Use a secondary signup form on product pages to increase subscribers & reduce drop-off.

• Add data collection to forms to understand top purchase motivations by combining the answers with quantitative post-purchase data.

• Should have a comparison for other products directly on product pages.

• Use graphics to show key benefits instead of a bunch of text that explains features & benefits.

• Collect SMS post-purchase, if at all.

Go-to-Market Strategy:

What are the products, why do they matter, why should people care:

• Lab-tested Supplements.

• They matter because many brands don’t have very stringent quality standards and end up selling lower quality versions of a compound.

• People should care if they want to maximize the effects they expect from supplementation.

Market Dynamics: What is the market for/the main reasons people buy these products?

• Health

• Physical performance

Consumer Behaviors: How do people typically experience these products for the 1st time?

• Social media

• Online forums and Blogs

• Fitness influencers

• Browsing in-store

• Chatting with dietitians/trainers/performance consultants

Aligning Market Dynamics & Consumer Behaviors with Market Inroads (AKA, “of the ways people experience new products, which can you list build into?”):

• Independent dietitians & athletic trainers that recommend supplements to clients.

• Bloggers who write about why not all versions of various supplements are created equal.

• Influencers who talk about nutrition & overall health.